Sunday, November 16, 2014

Democratic Messaging

As Howard Dean noted, the Democrats messaging for the 2014 election was terrible:
Dean criticized Washington Democrats for never being able to stay on message, agreeing with Rep. James Clyburn, D-S.C., who said his party did not do a good job communicating what President Obama has done.
"The Republican message was, 'We're not Obama.' No substance whatsoever," Dean said. But after rhetorically asking himself the message from Democrats, Dean answered sarcastically "Oh, well, we're really not either."
I've been thinking about how the Democrats could have put out a positive message, and made it consistent across the country.  If they had asked me, I would have suggested a series of TV spots with a consistent message: "Don't let the Republicans (do harm in the issue). Elect a Democrat!"

For instance, a series of spots on the subject of health insurance, each one with a (genuine) person relating how health insurance previously unavailable had helped him/her: someone being treated for a serious illness, someone with assured insurance who could quit a job to start a business, someone who is jut plain secure knowing their family is covered if things go wrong, and each ending with the same tag:   "Don't let the Republicans take (person's) health insurance away - elect a Democrat!"

Or a series of spots featuring people who lost their jobs after the 2008 crash, but who have since found employment in the recovering economy, and the relief they feel at being able to stand on their feet again, all ending with the tag: "Don't let the Republicans crash the economy again - elect a Democrat!"

Or people who can talk about how their local air or water has improved with government protections against polluters, ending with the tag:  "Don't let the Republicans allow our air/water to be fouled again - elect a Democrat!"

The same spots could be played nationwide, as they carry a positive Democratic message that is not specific to any single race, and the unified message could have set the national discourse in a direction much different than the nebulousness described above by Howard Dean.

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