Messaging and the ACA decision

Not my own recommendation this time.  Andrew's column has this suggestion from one of his readers:

I do not understand why Democrats don't embrace the newly defined "tax"[ the penalty for not having health insurance], saying: you bet we raised taxes, but not on the hard-working, responsible middle class. This is a tax on those deadbeats who don't pay for their own insurance but still expect care when they show up at emergency rooms. It's a tax, all right, and I think we should agree to raise it even higher so they have more of an incentive to buy their own damned insurance and leave the rest of us alone. Let the Republicans protect the rights of deadbeats; Democrats are fighting for people who play by the rules.